Services • Sara Simply Sampling

food sampling, drink sampling, food testing, food tester, drink tester, drink testing, samples, grocery sampling

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Our Difference

With SARA SIMPLY SAMPLING our consumers enjoy the fact that when they participate in a demo execution, they get to enjoy the product(s) and can make the purchase decision immediately. We create a direct connection with consumers by utilizing the FIVE SENSES – SIGHT/SOUND/SMELL/TASTE/TOUCH. Example being BACON – hearing and smelling bacon sizzling and then seeing it all crispy and delicious and then at last being able to touch and taste the final result.

Retail Sampling:

Sampling directly in Retail Stores is like nowhere else in the world. Not only is it the one-yard line before a consumer’s shopping cart, wallet or purse, but it’s also a location filled with history and expectations. Making use of the FIVE SENSES will push you into the end zone.

Make a Human Connection:

Human to Human connection is important. Building relationships to create the bonds of trust between consumers and the brands can only occur when we communicate authentically as people. Consumers like to simply evaluate and enjoy the finest attributes of a brand’s products through authentic one to one interaction.

In a world of ad-blockers and commercial free subscriptions, we are here to help your brand build a human connection with your consumers.

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Calgary Co-op

Calgary Co-op prides itself on being locally owned, sourced and loved. Our food stores in Calgary and surrounding communities feature thousands of products, grown or made right here in our own backyard as well as our Cal & Gary’s and Founders & Farmers brands, and with SARA Simply Sampling, our customers can taste the difference that our quality, local and fresh products offer.

We’ve been working with SARA for 21 years, and it’s been a great partnership. Calgary Co-op’s mission is to deliver exceptional customer experiences, products and services to our 400,000+ members and customers, and SARA helps us do just that.

Their staff are always professional to work with, and they bring a level of customer experience that our members have come to expect from Calgary Co-op.