Sara Simply Sampling - A family business for a hands-on approach
SARA SIMPLY SAMPLING is a family business and it's all about sampling. We really liked the idea of promoting a product in person and in real time.
Sara Simply Sampling, family business, hands-on approach, sampling, product promotion, Sara Simple sampling, team, Western Canada, brand experience, Calgary, Edmonton, head office,
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Our Family


sara_polaroid2SARA SIMPLY SAMPLING is a family business. As individuals, we share a hands-on approach to everything we do. Above all, we’re a team. We’ve always worked hard, but we’ve never forgotten to have fun in the process. When we first learned about sampling, it was a service no one in Alberta offered. We really liked the idea of promoting a product in person and in real time. And so we gave it a try, and the rest is SARA.

We’ve grown to become the leading brand experience company in Western Canada. In the process, we’ve expanded our family to include head offices in Edmonton and Calgary with over 24 staff and a host of associates across major cities in Western Canada. Working from our warehouses and our customer service groups, we manage over 6,000 product demonstration events monthly.  

We welcome the opportunity to show food and beverage companies real results and we get to work with real people, our in-store demonstrators, who enjoy engaging with customers and bringing their own personalities to answering their questions. People ask where the name SARA come from. The truth is that it’s the name our youngest gave to a favourite pet, which SARA still is!



VP Sales and Marketing

Tim has over 25 years of experience in Consumer Packaged Goods , brand marketing, retail head office operations and shopper events. He brings strength in coordinating events and seeing them through to the final execution stage.



President and Founder

SARA's founder has over 33 years of experience with the In-Store Sampling Business in Western Canada. Gail's background is in accounting, sales and daily operations – she's also an Ernst and Young Entrepreneur of the Year Finalist.



Recruitment and Accounting

Kim brings over 30 years of experience in scheduling, shipping, receivables, marketing, job processing, payroll, and recruiting. Her versatility extends to hobbies including long- distance running and competing in triathlons.



Vice President

Paul is committed to community service and has served as Governor of the Kinsmen Clubs of Alberta. For over 35 years he's been active in the food and beverage industry and brings an understanding of the value of relationships with and between clients, employees, consumers and the community.